I ride.Your logo rides with me.
One open-face helmet, 10 square spots, cut from retroreflective neon vinyl. Every signal I stop at, the cars behind me have nothing to read except your brand. And after dark, headlights make it glow.
No problem. Every square is listed below and works the same way.
Open the square indexThe wrap fund
Goal $1,200Squares sell one at a time. The bar fills as they go. Nothing gets printed until the fund clears the first $400, which is the minimum order for retroreflective vinyl.
- Retroreflective neon vinyl, cut & laminated$260
- Second helmet, so nothing goes dark in the rain$340
- Rear-facing cam, so you get weekly footage of your square$420
- Reprints for the peeling ones$180
What a square costs
90 days per squareTen squares, not thirty. Price follows eyeballs. The rear centre is expensive because a car stuck behind me at a long red light has genuinely nothing else to look at.
Every square, listed
All ten in plain text. Same inventory as the 3D helmet, updating live. Pick one and it opens the checkout.
Who's on the helmet
Clicks counted liveEvery visitor who taps a brand here is counted against that brand. Sponsors get the number, not a vague promise.
How it actually works
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01
Pick a square
Spin the helmet, tap an open square. It's held for you for 12 minutes so nobody buys it out from under you mid-checkout.
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02
Pay, send your logo
Razorpay handles the money. Then you email a PNG or SVG and I get it cut in retroreflective neon vinyl.
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03
It goes riding
Photo of your square on the shell within a week, then rear-cam footage every Sunday and a live click count on this page for 90 days.
Questions I actually get
Do you actually ride, or is this a Photoshop?
Daily. Office and back, restaurants, cafes, malls on Sundays, and one long ride a month. The helmet is a Steelbird open-face with a peak and a clear flip shield, and it has the scratches to prove it.
What about rain?
The vinyl is laminated and this helmet lives outdoors in every kind of weather. If your square peels, I reprint and re-stick it free, and send you a photo of the fresh one.
Can I have the shield?
No. Anything between my eyes and the road is where the joke stops. The peak above it, though, is very much for sale.
Why neon?
The ink is retroreflective. In daylight it's a bright sticker. After dark, every headlight behind me bounces straight back off your logo. Your square works the shift you're not paying for.
What if you drop the bike?
A dropped helmet is a dead helmet. That's the whole point of a helmet. It gets retired, and every square on it moves to the replacement free, with the 90 days restarted.
Can my competitor sit next to me?
Yes, unless you buy the whole zone. Nothing stops two coffee brands sharing the peak, and honestly it looks better that way.
Has anyone at a signal actually read one?
Someone in the car behind once read a square out loud to their passenger, then rolled the window down at the next light to ask what it cost. That's the entire business model, confirmed in the field.
What happens if a traffic cop asks?
He gets the truth and a laugh. Nothing on the helmet blocks the visor, the certification sticker, or the registration on the bike, so there's nothing to actually book me for.
Can I buy the whole helmet?
Yes. Buy every open square and it's a solo wrap. It costs what the squares cost, I don't add a surcharge for enthusiasm.
Do you wash it?
Outside, weekly. Inside, more often than you'd guess. Your logo is never sitting under a week of road dust.
Is this real advertising?
Straight answer: you're buying a conversation, not a CPM. Nobody can prove impressions on a helmet. What you get is a weirdly memorable placement, weekly rear-cam footage, and a click count on this page.
What won't you stick on?
Politics, gambling, anything adult, and anything that makes a traffic cop want to have a long chat with me at a signal.
There are - squares still open.
The rear centre only exists once. Everything else is first come, first stuck.